about wandscorp
creativity.
impartiality.
flexibility.
independence.
confidentiality.
Brand and business are equally essential to ensuring the best ideas, technologies, companies and even government initiatives succeed.
Before we established Wandscorp in 2024, we found that brand management and business advisory services are often sold in the market in direct competition with each other.
By instead ensuring that strong brand, product and business strategy and robust operating together, we achieve our mission: brands, businesses, technologies, policies and all good ideas we work with are seen, relevant, bought or sold - without needing to choose whether brand or business are more important.
Our mission stems from our values: creativity, impartiality, flexibility, independence and confidentiality. Our values enable us to work with creators, supporters, investors, buyers and sellers of companies, technologies, products, services and all good ideas.
CREATIVITY
ENABLED BY
IMPARTIALITY & FLEXIBILITY
Creativity is rigour backed by experience and data, unrestrained by orthodoxy for the sake of orthodoxy.
If "the way it has always done" is what you need to do, we will find you the best way to do it.
If what you need never been done before but can be, we will create a logical path to a successful outcome.
If you are unsure how to access an opaque but high-value market that's relevant to you, we'll tell you how it can be done, not tell that a market is too risky simply by virtue of entry complexity.
IMPARTIALITY & FLEXIBILITY
ENABLED BY
INDEPENDENCE
Impartiality means we give you a straight answer on whether or not a market exists or can exist, not whether anyone thinks it should or should not.
We can let you know whether claimed "best practice" by suppliers and integration partners really is best, or a smokescreen for something value-reducing you don't necessarily need or where there is a legitimate and better alternative.
We have no exclusive or strategic partnerships, nor do we have multiple large divisions within our business where there might be commercial pressures to companion sell solutions looking for problems.
Flexibility means we can work with whoever wants to work with us, in a manner and pace that works for them, whether they are a small business, a significant investor or a large organisation.
We bring business rigour and can distill complexity for almost any size, maturity and complexity of organisation.
INDEPENDENCE
UNDERPINNED BY
CONFIDENTIALITY
Independence means all we advise you is from us and only from us.
In highly confidential environments, our independence allows us to tell you what the data room may not. If you need us in the negotiating room in your corner, we will not be restrained by having another client in another part of our business. We intentionally have no directly competing clients - whatever your business and its size.
CONFIDENTIALITY
THE FOUNDATION OF
INDEPENDENCE
Confidentiality underpins our independence and all of our values and enables us to achieve our mission.
We take no liberties with confidentiality. If and when we identify an opportunity that would require you to bring others into your confidence, that happens precisely on your terms.
Ken Willis
MANAGING DIRECTOR
Ken works with buyers and sellers of technology, products and systems negotiating through novel challenges and opportunities in highly regulated, political and sensitive markets. He has a particular interest in demystifying markets subject to high scrutiny or national security considerations for potential new entrants.
Phoebe Tan
CREATIVE DIRECTOR
Phoebe works with buyers and sellers on brand management, trade regulations, and re-engineering businesses for new and expanded markets. She has led successful, data-driven marketing campaigns of a wide range of products, services and assets, from fast-moving consumer goods (FMCG) and novel technology, to investment assets up to $100m.
Whether you are a buyer, seller or investor, in the public or private sector, we can work with you if your needs align with our mission to enable brands, businesses, technologies, policies and other good ideas to be seen, relevant, bought or sold.
Please tell us what you are interested in and we will arrange a confidential discussion with you.